The folks at The University of Chicago Financial Education Initiative (finEDge) are responsible for launching programs to kickstart comprehensive financial education in grade schools. They were very clear about their dilemma, they needed to communicate complex ideas and concepts through animation. They also knew precisely that they wanted a fully animated explainer.
From the beginning I saw this as an excellent opportunity to display complicated messaging through visual metaphor, and then have it make sense.
Below you'll find a few styleframes that helped me get it to that point.
